About

Eight years may not seem like much, but it’s several lifetimes in digital years (think about what your phone was capable of back in 2012)!

That’s how long Wide Reach Social Media has been offering social media marketing services and training throughout South East and Central Queensland.

Here’s our story:

2012 – First Steps

Way back when Social media marketing was still a hazy-sounding concept that few companies saw the value of, Dan Willersdorf and Katrina Carey started a Social Media Marketing company in Bundaberg called Wide Bay Social Media. As the name implied, the business’ sourced clients in the Wide Bay area of Bundaberg, Gladstone, Hervey Bay and Maryborough. They offered social media packages and training sessions with a focus on Facebook.

Part of the inspiration for this came from Dan’s experience building websites with his previous company, Websites Made For You. It convinced him that specialist services were the key to companies succeeding with Social Media so he and Katrina set out to provide just that. Bevan of Catalyst Directions had been running Facebook workshops at the time but refocused his company on Web services allowing WRSM to specialise in an uncluttered field.

2014 – A Name Change

After two years of operating as Wide Bay Social Media, the decision was made to rebrand as Wide Reach Social Media. This gave the company a broader appeal allowing for marketing a little further afield while retaining its roots as a small local business.

2015 – A New Venture

Dan and Katrina launched the Social Media Success website and weekly subscription service. This publication gave businesses more information on what was possible with Social media by highlighting outstanding success stories.

2017 and 2018 – Awards

Dan was awarded the title of Queensland Community Digital Champion in both 2017 and 2018 for his work supporting Queensland businesses in marketing socially.

2018 – Catalyst acquires Wide Reach Social Media

For years Catalyst and Wide Reach enjoyed a strong business relationship and collaborated to give clients combined social and website solutions from time to time. When Dan and Katrina decided to pursue a different path, Bevan was the natural choice to acquire WRSM. This allowed Catalyst to return Social Media to its portfolio with an already tested brand and team.

The power of two

dual b

Some of you have been following our journey since we were Wide Bay Social Media and have become a part of the family, so to speak. We’d like to reassure you that the company you know and love is still here. In fact, with our position as a part of Catalyst Directions, we’re able to provide even more services and work more efficiently with the support of a larger team.

It’s the next stage in our evolution!

The Team

Bevan Moller

Bevan Moller

Director

Bevan has been with the company since 2002, after attaining a Bachelor of Information Technology with Distinction at CQ University Bundaberg. Working on projects from all angles including graphic design, website development, internet marketing, social media and project management has provided a solid grounding across the board. This allows for some clever lateral thinking for the wide variety of clients from small business to local government and international organisations. Bevan has been manager at Catalyst for many years, and owner of the business since 2011.

Rick Hose

Rick Hose

Business Development Manager

Rick’s ‘business to business’ marketing focus comes from an electronic media background, having forged strong working relationships with a diverse range of regional Clients from across Australia. Rick’s ability to drive ‘business to market success’ utilising cutting edge traditional, digital and social media marketing strategies also provided his Clients with tangible and measurable outcomes and great return on investment. Rick’s role with Catalyst Directions focuses on Client support and he looks forward to talking with existing and new Clients to further improve their on-line and e-commerce business experience, through more effective, secure and fully functional websites.

Tim Sweetapple

Tim Sweetapple

Digital Production Manager & Designer

Tim Sweetapple graduated from QUT Brisbane in 2012 with Second Class Honours in his Bachelor of Design studies including Graphic Design, Marketing and Human Interaction. He worked as a freelancer for three years before joining our team. Tim is a creative and passionate designer with a focus of contemporary design and efficient marketing. To him, design is not just about being aesthetically pleasing but more about delivering effective marketing messages and attracting customers to your business. As lead designer Tim will be the creator of your corporate branding and visual media and work closely with Bevan to help you achieve your marketing goals however big or small.

Andy McLucas

Andy McLucas

Social Media Manager

Andy leads the social production team to drive the strategic approach for our clients, create engaging content and get results on Facebook, Instagram, Twitter, LinkedIn and other social platforms. The key to getting results is getting to know the product/service and the client’s unique selling points, coupled with strategic planning, quality graphic design and clever copywriting.

Lucinda Templeton

Lucinda Templeton

Administration

Keeping the office running smoothly is Lucinda’s role. She’s remarkably organised and keeps every ticking along (including keeping the kitchen stocked with coffee which most of the team can’t function without). Lucinda manages hundreds of domain names for our clients, deals with first level support for email and hosting issues, works with the sales team on quote preparation, organises meetings and schedules and deals with all of the in between things that ensure Catalyst runs smoothly. Without Lucinda we’d be a mess.

James Campbell

James Campbell

Website Designer

Joining the team at the end of 2019, James has a Bachelor of Digital Media from Griffith University, and several years experience with another digital agency. James is a talented graphic designer and a great website designer with clever ideas and a passion for creative design.

Steve Yeomans

Steve Yeomans

Website Designer

Biography coming soon.
Shamili Karunarathne

Shamili Karunarathne

Website Developer

Biography coming soon

Liliana Harris

Liliana Harris

Social Media Coordinator

Biography coming soon

Maarten van Bokkel

Maarten van Bokkel

Search Engine Optimisation

Maarten provides our clients not only top rankings in Google but, more importantly, significant increases in website visitors. Maarten has extensive national and international experience with Search Engine Optimisation for companies and government organisations in a range of industries. Maarten will always focus first on getting top results using Search Engine Optimisation so you get good coverage in the free Google results, but making any recommendations for paid advertising with Google. For highly competitive industries where Google Ads are necessary Maarten can assess the best keywords and manage your Google Ad budget to ensure you get the best bang for your buck.

Myla Leono

Myla Leono

Social Media Production

Organised is one word to describe Myla, in a way you’ve probably never seen before. Myla manages the day to day running of all of our social media clients with laser precision. Every detail is neatly managed and cross checked to ensure posts go live at the correct times, ad budgets are correctly allocated and reports are prepared with accurate statistics.

Monique Clement

Monique Clement

Copywriter

Monique has a way with words – finding the right words to tell your story for a post on Facebook or Instagram, as well as blog posts, website pages and magazine articles. For blog posts and websites she has a knack for sneaking in the necessary keywords for Google while still penning eloquently worded paragraphs. For social she’s got emojis at the ready and once she’s got a good understanding of your business, can create a “voice” for your social pages that brings together professionalism with a fun personal feel that will enage with your audience.

Find out more about social media